Online surveys
Large-scale, double-blinded surveys of screened decision-makers, technical experts, and executives, producing statistical metrics, benchmarks, multifactor segmentation, and chartable data.
Futurum Custom Research
Research that moves markets and decisions.
Custom research projects for technology vendors, channel partners, and buyers, grounded in deep proprietary data & primary research, led by influential analysts, and built to move decisions.
What we do
What Futurum Custom Research can do for you
Futurum's analysts build every program on our own proprietary, forward-looking data and primary data collection through surveys, AI-moderated interviews, and in-depth analyst interviews. We shape it into whatever format fits: interactive digital experiences, turnkey videos and webinars, short- and long-form content, infographics, data readouts, dashboards, and beyond.
Custom programs for many roles and needs
Market-facing
Educate and influence your market
Futurum produces research content that reaches your audiences—executives, buyers, partners, and beyond—building authority and empowering decisions from their first impression to the moment they commit.
Thought leadership
Build your authority, educate your audience, and influence their strategy at the top and middle of the funnel.
Competitive intelligence
Show where you stand with a published, data-backed comparison that helps your audience choose with confidence.
ROI Spectrum
Prove and project the business value of your solution to generate demand, capture leads, advance deals, and arm your partners.
Who we work withMarketing, sales, analyst relations, and channel teams.
Who it influencesCustomer decision-makers, executives, and channel partners.
Internal-facing
Guide and sharpen your strategy
Futurum produces research for your own company and your partners, arming you with objective evidence, an unvarnished look at reality, and data-backed expert recommendations to make critical decisions with confidence.
Strategy & go-to-market
Decide what products and services to build, where to sell them, which partnerships to forge, and how to take it to market.
Competitive intelligence
Get a private, candid read of exactly where you stand against the field—and how to respond.
Positioning & messaging
Understand what themes will resonate most, evaluate how your story will land with your key audiences, and sharpen your message to maximize its effectiveness.
Who we work withWe work directly with your leadership, product, strategy, go-to-market, channel partner, marketing, sales, or analyst relations teams to deliver the information and materials you need to act.
How we build it
Methodology
Futurum Custom Research draws on a combination of at-the-ready data and impactful primary research methodologies, able to reach anyone, from executives to technical and non-technical decision-makers, experts to users, channel partners, and even consumers.
AI-moderated voice interviews
Trained AI agents interview experts at scale with adaptive follow-ups, pairing survey-grade data and segmentation with the reasoning, context, and quotes of a live interview across dozens of languages.
Analyst-led interviews
Futurum experts recruit and run in-depth interviews with decision-makers and executives, surfacing depth, real-world proof, executive voice, and powerful verbatims.
Foundation
The Futurum Intelligence Platform and proprietary data
Continuous, at-the-ready data for every program: Futurum Research and decision-maker surveys, Futurum Signal competitive data, ETR (a vetted panel of 10,000 tech leaders with 15 years of longitudinal data), an exclusive G2 partnership for buyer reviews and intent, and validated market data and forecasts.
From research to market
Deliverables
Futurum is designed as a practice to produce great research across a variety of formats, from white papers to decks, from digital experiences to video to sales and social activation kits. The research is at the core, but Futurum can build a full campaign of content around it and amplify it in the market for you through our own media channels.
1Core formats
The same engine produces excellent work at any depth, so there's always an offering that fits your timeline and budget.
Faster turnaround, lower cost
Greater depth, personalization, and voice of the market
Brief
A high-level story built on our proprietary data; short, visual, and fast to turn around for a single message or moment.
Report
A multi-dimensional analysis at moderate depth, covering a topic across several angles, often with a touch of fresh primary data.
Study
An in-depth analysis backed by full primary research, examined across segments and personas, and primed to extend into a living experience.
Ideal for Living Research, Futurum's flagship digital experience2How Futurum activates and amplifies it
A single research effort becomes a campaign's worth of content.
Deep-dive data dashboards
Interactive dashboards that let your audience explore the findings and the data underneath them.
Focused short-form content
Briefs, blogs, and other assets that summarize the research or are tuned for a specific audience, segment, region, or persona.
Turnkey videos & webinars
Produced and hosted end to end, ready to publish and promote.
Infographics & visual media
Beautiful short-form infographics and social-ready graphics that travel.
White-label sales & social kits
Activation kits your sales, partner, and social teams can put to work right away.
Amplification
Then Futurum puts it in market for you
Search & AI
Futurum hosts landing pages and content built for generative search and answer engines.
Media channels
Videos, blogs, and webinars go out through Futurum's own media, Techstrong and Six Five Media, with extensive reach.
Social
Futurum and its lead analysts post the research across social media the moment it launches.
Our flagship
Living and continuous research
For programs with the depth to support it, we build research that adapts to each reader and stays current over time. Two distinct ideas, often paired.
Living
An experience built for each reader
The narrative, charts, and recommendations re-author around the reader's industry, region, role, and situation, with a personalized ROI calculation and a beautiful, downloadable takeaway they can carry into their own conversations.
Continuous
Data kept current on a cadence
Primary research re-fielded quarterly through surveys, executive interviews, and AI-moderated voice interviews, with market data, verified G2 reviews, and telemetry flowing in between. Every signal is dated, so the work stays fresh without overstating itself.
Living and continuous are the gold standard, and they shine on long-running programs and primary studies. For everything else, the same engine produces excellent briefs, reports, and studies in whatever format fits. We will tell you honestly which approach suits your goal.
Why work with us
Rigorous research, built to be used
Great research finds something worth knowing, takes a clear point of view, and tells you what to do about it. We pair that insight with the data to back it, the analyst voice to carry it, and the reach to put it in front of the people who matter. Six things set the work apart.
An analyst voice buyers trust
Tier-1 analysts with real followings and executive credibility write and speak the work. The trust the market already gives Futurum carries straight into your research.
The data is already in hand
Every project starts on one of the deepest data foundations serving this market: Futurum's research and surveys, our exclusive G2 partnership, ETR's 15 years of buyer data, the Signal data lake, and Signal65 lab benchmarking.
Speed without compromise
On-hand data, our own recruiting panels, and platform automation move us far faster than legacy analyst firms. The rigor stays intact; the timeline does not.
Turnkey, end to end
We scope it, source and recruit the inputs, run the research, produce every asset, and amplify it. You carry none of the logistics, and there is no homework on your side.
Every format, from one analysis
A single research effort becomes white papers, decks, briefs, videos, webinars, social kits, and interactive experiences, each tuned to be found by search and AI. We match the deliverable to your message, your audience, and your budget.
Amplification built in
We broadcast the work through Futurum's analyst-led media, owned channels, and guaranteed-registrant webinars, so it reaches the buyers you care about instead of waiting to be found.
Who you're working with
Our leaders and analyst experts
Daniel Newman
Chief Executive Officer
Tiffani Bova
Chief Strategy & Research Officer
Dan O'Brien
President & Chief Operating Officer
Deepak Surana
Chief Product Officer
Alex Smith
VP & Practice Lead, Channels & GTM
Mitch Ashley
VP & Practice Lead, DevOps & App Dev
Dion Hinchcliffe
VP & Practice Lead, CIO Insights
Fernando Montenegro
VP & Practice Lead, Cybersecurity
Nick Patience
VP & Practice Lead, AI Software & Tools
Brad Shimmin
VP & Practice Lead, Data & Analytics
Olivier Blanchard
Research Director & Practice Lead, AI Devices
Keith Kirkpatrick
Research Director, Enterprise Applications
Brendan Burke
Research Director, Semiconductors & Emerging Tech
Tom Hollingsworth
Research Director, Networking
Guy Currier
CTO, Visible Impact & GTM Specialist
Benjamin Brown
VP, Custom Research
Explore Futurum
See it for yourself
Start with the live experience, then get to know the team and the work behind it.
Step inside the live demo
Our two flagship experiences, Living Research and ROI Spectrum Live, shown at full capability. Change the inputs, ask the built-in AI a question, and download a takeaway built for you; everything on the page responds to you.
Past reports
Browse a selection of Custom Research we have published for technology companies.
The Futurum Group
The full picture of who we are and the research, media, and intelligence we bring together.
Futurum Custom Research
A closer look at the practice, how we work, and what a custom engagement involves.
Meet our analysts
The analyst voices that research and carry the work, with the credibility buyers trust.